Collection launch DJ · CopenhagenNew season, new soundtrack.

A new collection has a mood before anyone touches a garment. The music in the room should tell guests what that mood is within the first minute.

We build the set from your mood board, lookbook and colour story, then plan when it shifts: quiet while the designer speaks, fuller once the rails are open, and warmer as the evening turns into drinks and conversation.

Sound that follows the collection.

  1. 01

    Built from the lookbook

    Send us the references behind the season — images, colours, a playlist the design team loves — and we translate them into a set.

  2. 02

    The reveal cue

    When the curtain drops or the rails are unveiled, the music changes on a signal we agree with your host beforehand.

  3. 03

    Talk-friendly levels

    Buyers, stylists and friends of the brand come to talk. We keep the volume where conversation stays easy right next to the product.

  4. 04

    A compact corner setup

    Controller and speakers fit beside the till or in a corner of the shop floor, well away from mannequins and display tables.

  5. 05

    Images of the pieces

    With photography added, you get edited pictures of the garments on guests and in the space for the season’s campaign.

New seasonPOPUP SOUND

Brand Session suits most launches.

For a launch we usually recommend Brand Session at DKK 5,500 excluding VAT: up to three hours of DJ, a music consultation before the day, sound set up for your room and coordination of the reveal and speeches.

If the launch runs into a longer evening, Corporate Sound gives you four hours from DKK 7,500. Photography can be added through Sound & Stories.

Collection launch DJ — FAQ

What should we send when we enquire about a launch?

The date, the address, start and end times, a rough guest count and any references for the season’s mood. A link to the lookbook or a playlist helps us propose a musical direction in the written quote.

Can the DJ play our campaign track at a set moment?

Yes. Send the track in advance and tell us the cue — a speech ending, a model stepping out or the lights changing. We walk through the handover with your host before guests arrive.

How early do you arrive to set up?

Usually about an hour before doors open, depending on the size of the setup. We agree the arrival time with you so it does not clash with styling, steaming or the final merchandising of the floor.

Can the launch be held in a showroom or rented studio?

Yes. We play in shops, showrooms, studios and rented spaces across Copenhagen and the suburbs. See fashion & retail events for the other retail formats we cover.